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Ergo Sum to launch licensing opportunities with Dan Tacconelli’s new floral collections.
- New floral collection to debut for the home furnishings, housewares and apparel markets.
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Irvine, CA. – May 29, 2003 – Ergo Sum is pleased to announce licensing opportunities of noted
photographer, Dan Tacconelli. His celebrated work of eye-catching florals evokes a casual and
unique painterly style that is reminiscent of an era gone by with an updated lighthearted feel
for today’s consumers.
Ping Li, Director of Marketing for Ergo Sum stated, “Dan is a tremendously talented photographer.
His photographs are art that can be implemented into a vast array of channels. Our brand has
mass appeal all while keeping the focus on quality and affordability. Art should be enjoyed
and appreciated by everyone. ”
Femininity is back and the look of the new brand; Ergo Sum’s debut collection of floral’s is fresh
and fanciful. Images of Magnolia’s, Gerber Daisy’s and English Roses set the tone for a lifestyle
that is comfortable and smart with touches of modern elements — which translate the latest trends
into a successful branded collection.
“It’s not about the artist – it’s about the work. There is a phrase in Latin, Cogito Ergo Sum.
Ergo Sum, There for I am is borrowed from the phrase and best describes my relationship
with the images,” said Dan Tacconelli, photographer and CEO of Ergo Sum.
Building upon enhanced imagery and artful expression, the hallmarks of the collection — The
Ergo Sum brand focuses licensing options in home furnishings and gift accessories with a secondary
emphasis in the apparel market.
For more information on Ergo Sum please vist our website at www.ergo-sum.com or to receive a detailed
CD of our current images e-mail: julie@ergo-sum.com
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